PR . Marketing . Consulting
In 2021, Plusnet GmbH — a leading provider of telecommunications solutions — turned to FortisPR to increase its visibility in the industry, across local and trade media, and among its target group of business customers. The company faced the challenge of showcasing its expertise as a telecom service provider on both local and regional levels, particularly in the context of its newly launched fiber rollout. To achieve this, Plusnet sought an experienced partner who could support its strategic PR efforts and translate the company’s technical know-how into impactful public communication.
Since the beginning of the collaboration, Fortis has developed customized communication strategies for Plusnet that combine local and national PR efforts. The approach includes traditional local press outreach in fiber rollout regions, as well as targeted media relations with trade and business publications, to increase visibility for Plusnet in key geographic and industry segments.
As a result of consistent messaging and strategic content development, Plusnet was invited to contribute a feature article on the topic of open access in fiber networks for the respected industry publication NET. The article was published in September 2024 and demonstrated Plusnet’s deep expertise in telecom industry trends. Additional publications followed.
This ongoing media work has reinforced Plusnet’s strong technical reputation. The placement of press releases and expert content in high-profile media outlets has not only increased trust among partners and customers but also firmly established the company’s public presence.
“Fortis helped us communicate our technical topics clearly and effectively, positioning us as a trusted partner in the industry. The close collaboration led to targeted media success.”
Matthias Winter, Head of Corporate Communications, Plusnet GmbH
With Fortis’ targeted and customized PR support, Plusnet is well positioned to further strengthen its market presence and continue to be seen as a forward-thinking player in the telecommunications space.