PR . Marketing . Consulting
ASG Technologies is a U.S.-based software company that has built a global reputation over the past 30 years as a provider of enterprise data intelligence solutions. In an era of digital disruption, ASG offers tailored technologies that meet modern business needs. One of the company’s largest clients in Germany is Postbank.
Each year, ASG Technologies hosts its in-house user conference in Dallas, Texas, where it presents numerous innovations in business intelligence and data management. A new addition to the program was the topic of robotic process automation (RPA). Fortis was tasked with bringing German media representatives to the conference, who would then report on the event and the innovations presented in their respective media outlets.
Fortis PR successfully engaged two respected German industry insiders and influencers to attend the event and report on ASG Technologies — before, during, and after the conference — via their social media channels, blogs, and podcasts.
“Our collaboration with Fortis has been very pleasant and straightforward. The team succeeds in making even complex topics easy to understand and placing them in key opinion-leading media. Having German media representatives attend our Evolve user conference in the U.S. and securing the resulting coverage was a major success for us.”
Nicole Biel, Field Marketing Manager Central Europe, ASG Technologies
Fortis reached out directly to selected journalists in business, tech, and IT media — those who had recently reported on ASG or had strong working relationships with our team. It quickly became clear that robotic process automation (RPA) was a topic of high interest. Based on past experiences, we knew that in-house journalists often decline invitations to branded events due to compliance reasons, while many freelancers have strategic concerns about participation. As a result, we focused on identifying and securing well-known bloggers and influencers from the digital innovation space — with success.
Traditional PR, media and influencer relations, invitation management, briefing documents for ASG USA, editorial copywriting (press releases, expert articles, post-event coverage), travel coordination, digital press kit creation