PR . Marketing . Consulting
Vanzetti Engineering is an Italian company specializing in the development and production of cryogenic systems for liquefied natural gas (LNG) and atmospheric gases. The company’s product range includes cryogenic pumps and components used primarily in the industrial sector and in freight transport via ships and trucks. Vanzetti’s solutions are used in a wide variety of downstream LNG chain applications — including marine fuel supply systems, ship tank systems, LNG/L-CNG filling stations, tank truck transfer systems, stationary tanks, and mid- and high-pressure cylinder filling systems for atmospheric gases.
Fortis was tasked with managing Vanzetti Engineering’s public relations activities in Germany. The goal: to strengthen the company’s visibility and reputation in the German market.
This included building and maintaining relationships with the trade press, placing company news and editorial content in relevant media, developing storylines aligned with Vanzetti’s core business, and writing expert articles and interviews.
“We collaborate with Fortis to provide our customers the best quality service in Germany. Fortis has a very good sense of the German market and is therefore our best partner for public relations in Germany. The team managed to place one of our best customers in all the media relevant to our industry within a very short time and a significant increase of the awareness.”
Antonella Galimberti, Managing Director at Primaklasse
Acting as the local agency for the German market, Fortis worked closely with the lead agency Primaklasse, which coordinated communications at the European level. We adapted provided content and materials for the German audience and, in close coordination with the client, developed our own editorial articles and interviews — placing them in targeted trade publications.
Traditional PR and media relations (Journalist relations and media outreach; Press list development and management; Placement of technical articles, case studies, interviews, and expert commentary; Writing of expert articles and interview content)