B2B Lead PR for Mrs.Sporty

The Client

Mrs.Sporty is Europe’s leading women’s fitness chain and one of the most respected franchise systems in Germany and Austria. The brand operates 500 clubs with approximately 200,000 members across eight countries. In Germany alone, Mrs.Sporty has more than 300 active locations.

The Case

Fortis PR was tasked with increasing B2B brand awareness for the Mrs.Sporty franchise across the DACH region in order to attract new franchise partners. The goal was to generate consistent media coverage in trade and business outlets to raise visibility for Mrs.Sporty’s core topics.

What We Achieved

• Increased brand awareness throughout the DACH region
• Successfully reached potential franchise partners on both national and regional levels
• 50 media placements in trade and business publications within one year
• 26 regional media placements within one year
• Developed landing pages and content offers on the website to support lead generation

What Our Client Says


“We’ve been working with Fortis PR since 2018 and have had a dedicated, reliable, and capable partner by our side from day one. Their instinct for strong topics and compelling stories has truly supported our expansion in the DACH region.”

Doreen Giese, Head of Sales Marketing, Mrs.Sporty GmbH

Background: Our Approach


Our team developed clear messaging and topics to position Mrs.Sporty as an innovative and attractive franchise provider in business and trade media, and placed them through proactive media relations. For regional coverage, the team created individual local hero stories based on interviews with successful franchise partners that potential franchisees could identify with. To support lead generation, our team also developed success stories and content offers for the company website.

Scope of Services


PR campaign development, B2B communication strategy, proactive media relations, storytelling, content creation, lead generation, national and regional PR support