PR . Marketing . Consulting
TD SYNNEX is a leading global distributor and solutions aggregator for the IT ecosystem. The company supports more than 150,000 customers in over 100 countries in maximizing the value of their technology investments, achieving business outcomes, and unlocking growth opportunities by connecting innovative IT products, services, and solutions from more than 2,500 world-class technology vendors. Its edge-to-cloud portfolio is anchored in some of the fastest-growing technology segments, including cloud, cybersecurity, big data/analytics, AI, IoT, mobility, and everything-as-a-service.
On behalf of TD SYNNEX, the Fortis team developed and executed LinkedIn campaigns for various Autodesk software partners in the German market. Sponsored content promoted Autodesk products, webinars, or events. The objective was to drive a clearly defined target group to the partner’s website to generate leads or increase sales.
“You can count on Fortis. Even when time is short, the team consistently delivers our campaigns for a large number of sales partners with the utmost care and on schedule.”
Dominik Dörfler, Business Manager, TD SYNNEX
Fortis worked in close coordination with the respective software partners to implement LinkedIn campaigns tailored to their individual goals and target audiences. The team monitored the social media ads over a two-week period and made adjustments as needed. After the campaign, each partner received a detailed report including the key KPIs.
Partner briefing and consultation, copywriting of multiple ad versions (A/B testing), campaign setup, target group definition, monitoring, budget and billing management, reporting