The Client
For over 20 years, Visual Components has been a leading provider of software solutions for 3D manufacturing simulation and offline robot programming. The Finnish company develops innovative tools for planning, visualizing, and optimizing production processes. These tools enable companies of all sizes to increase production efficiency, conserve resources, and reduce costs in a sustainable way.
The Case
Visual Components faced the challenge of increasing visibility for its software in the DACH region and positioning itself against competitors. The objective was to raise brand awareness while generating high-quality leads. To achieve this, Fortis developed a comprehensive, tailor-made communication strategy that combined PR, marketing, and events into a cohesive and effective approach. The foundation was a competitive analysis, ongoing in-depth research into relevant topics and trends, and compelling storytelling that authentically conveyed the company’s innovative strength.
What We Achieved
- The integrated communication strategy significantly increased brand awareness and generated high-value leads for Visual Components.
- Targeted media planning across a balanced mix of channels, including print and online media, social media platforms, industry newsletters, and webinars resulted in consistently growing visibility across established outlets.
- Effective PR measures — such as writing press releases and expert articles, organizing interviews and press meetings, and building relationships with key journalists — led to a sustained increase in reach and publication count, rising to over 70 articles per year.
What Our Client Says
“Thanks to Fortis’ tailored communication strategy, we were able not only to expand our reach but also to generate high-quality leads. The combination of PR, marketing, and events helped us significantly raise our visibility in the DACH region and position ourselves as a leader in innovation.”
Chris Douglass, Managing Director, Visual Components Germany
Our Approach
- At the beginning of the collaboration, Fortis conducted a detailed competitive analysis to identify the ideal positioning of Visual Components within the DACH market. Based on these insights, the team developed an integrated communication strategy combining PR, marketing, and storytelling.
- On the marketing side, Fortis managed media planning and ensured effective, high-visibility placements in leading print and online outlets. Industry-specific newsletters, mailings, and targeted webinars expanded the company’s reach and addressed key audiences directly.
- In PR, Fortis built targeted relationships with journalists and increased media presence through regular press releases and technical articles. The team also arranged interviews and coordinated press meetings to position Visual Components as an expert voice in the industry.
Scope of Services
- Strategic consulting for the development of a comprehensive communication strategy
- Competitive analysis
- Media planning and placement
- Building journalist relationships and media relations
- Content development (topic research, press releases, expert articles)
- Visibility enhancement through active media outreach and event presence
