PR . Marketing . Consulting
Founded in 1866 as Dampfkesselrevisionsverein (“Society for the Supervision of Steam Boilers“) , TÜV SÜD has grown into a global enterprise. With more than 26,000 employees at over 1,000 locations in around 50 countries, the company works to optimize technologies, systems, and expertise worldwide. They play a vital role in making technical innovations such as Industry 4.0, autonomous driving, and renewable energy safe and dependable.
For the Management Service division of TÜV SÜD, the goal was to generate media attention around the topic of employee satisfaction. Fortis focused on the role of company certification as a key storytelling element. The objective was to position TÜV SÜD Management Service as an experienced partner in implementing service management systems. This positioning was based on a successful, targeted employee survey. The resulting certification offers companies a way to sharpen their employer brand and stand out in the recruitment of skilled professionals.
“We see it as a major advantage to work with Fortis in a long-standing and trusted partnership. The team understands exactly what matters to us.”
Sabine Krömer, Corporate Communications, TÜV SÜD AG
To develop technical content and define key messaging, the Fortis team worked closely and constructively with subject-matter experts at TÜV SÜD. Articles and statements were prepared in close coordination. The communication processes were short, streamlined, and transparent — enabling fast, reliable media relations and the flexibility to respond quickly to ad hoc media requests and position key topics proactively.
Traditional PR, media relations: journalist outreach and contact management, media list development and maintenance, editorial copywriting (press releases, expert articles, opinion statements)