PR . Marketing . Consulting
Siemens Digital Industries Software supports companies of all sizes in their digital transformation journey through software, hardware, and services as part of the Siemens Xcelerator business platform. Siemens software and its comprehensive digital twin enable companies to optimize their design, engineering, and manufacturing processes — turning today’s ideas into the sustainable products of tomorrow. From chip to system, from product to process, across every industry.
The goal was to position Siemens Digital Industries Software as a thought leader and technology pioneer in digital transformation across the automotive, aerospace, industrial machinery, and semiconductor sectors, as well as in the automation of electronic design. The Fortis team was tasked with increasing public visibility for Siemens Digital Industries Software, with a particular focus on the Xcelerator portfolio, by securing placements in relevant trade media and on social media platforms.
“The Fortis team knows how to get even the most complex topics placed in leading opinion-shaping media — making sure our messages reach the right audience. Beyond their deep understanding of content, what impresses us most is their strong network of journalist contacts, fast response times, and a high level of professionalism and reliability. We’re truly grateful for this collaboration.”
Yasmine Can, Global Communications Manager, Siemens Digital Industries Software
Fortis worked in regular and close coordination with the PR team at Siemens Digital Industries Software, placing technical articles, case studies, and interviews in relevant trade media. Streamlined review processes ensured fast and reliable media relations. Fortis also produced social media content around news, article publications, and other current topics.
Traditional PR, media relations (journalist outreach and relationship building; development and management of media lists; placement of technical articles, case studies, interviews, and expert commentary), social media