Storytelling IV: Best Practices

In our previous blog posts, we pointed out what to look out for when telling a story and why it works. Now, we’ve looked for great examples where companies apply their story throughout their entire communication. During our search, we realised that this is not so easy to find.

It’s so great when you do eventually find an example, where a strong, emotional story is told, but the product remains the focus.

Here, Google tells us a wonderful story. Wonderful, because it has been skilfully created. And there are several reasons for this. First off, let’s take a look at the story and its structure.

Storytelling III: Where Does One Begin?

(c) fotalia.com

Before you can tell a good story, you should understand a few things about yourself and your audience. We’ll explain what:

We have already explained that the story you tell about your company should be both basic and emotional. Here we give you specific advice on what you should watch out for when finding and telling your story.