Personal branding has never been more relevant. In order to get recognized, you need to catch the eye. That much has always been true – but in the past, it wasn’t always as simple. Gone are the days when journalists took the bulk of decisions on who and what should be in the news, and how it should be reported.
Thanks to digitalization, everyone has the ability to market themselves through various channels. This applies for stars and celebrities as much as for politicians, executives, freelancers and anybody else whose expert knowledge means they have something to say. However, this doesn’t mean that classic media can be neglected. For personal branding, the mix is key – as well as the right strategy, of course.