We make strong communication.
PR and marketing agency for B2B and technologies.
PR and marketing agency for B2B and technologies.
Our service offering is built on three pillars: experience, knowledge and industry-specific know-how. Our main strength: we’re not a Jack of all trades. Instead, we specialise in those topics that we’ve become acutely familiar with over the past few years. This enables our clients to address experts in their industries on equal footing.
What do you want to achieve with your communication plan? What are the channels you want to use? And which marketing activities do you want to focus on? Make use of our experience in strategy, to find these answers.
What do you want to achieve with your communication plan? What are the channels you want to use? And which marketing activities do you want to focus on? Make use of our experience in strategy, to find these answers.
Because how you get to where you want to be, is crucial: After a thorough analysis of your competitor landscape, we work together with you to establish your company’s positioning and define your communication goals. On the basis of this strategic framework, we come up with target group oriented key messages as well as the relevant means of communication.
The advantage of this approach: situational ad hoc decisions are replaced by a long-term effective “roadmap”.
Communicate interesting content correctly. That’s where we come in. We identify the right topics, the right angle and optimise your content for relevant communication channels.
Communicate interesting content correctly. That’s where we come in. We identify the right topics, the right angle and optimise your content for relevant communication channels.
Content is king. We identify topics that will help your company capture the attention of the public.
Or better said, the attention of your relevant target group. To that end, we identify detailed personas so that we know exactly who we are addressing. That is the basis on which we create media assets for print, online, TV and radio.
What matters most to us is that the content is not only created excellently, but converts potential customers into sales.
Instagram Stories, Carousel Ads or LinkedIn articles? Influencer Marketing or your own YouTube channel instead? We know our way around the digital world.
Instagram Stories, Carousel Ads or LinkedIn articles? Influencer Marketing or your own YouTube channel instead? We know our way around the digital world.
In corporate communication, the use of and need for social media is still often misunderstood. Although the essence of social media might seem to be more spontaneous and organic, using this tool effectively entails very much the opposite. It requires just as much strategy and in-depth target group analysis as other forms of media. Fortis knows exactly how to generate posts that will not only create awareness, but result in clicks. As part of our strategy we cover all social media channels like Facebook, Instagram, Twitter, XING and LinkedIn.
It’s about a lot more than PR: Our network of journalists and opinion leaders make it easy and effective to be placed in relevant media.
It’s about a lot more than PR: Our network of journalists and opinion leaders make it easy and effective to be placed in relevant media.
What sets Fortis apart is the trusted relationships we’ve built up with key journalists, technical editors and bloggers over the years. This enables us to place relevant stories in the right publications, using the correct journalists to do so. As a result we also find it easier to make use of “Agenda Setting”, as our content gets placed in news-worthy publications on a frequent basis. It helps that we know which journalist specialises in which topic and which media they write for.
It’s not always about a product. Sometimes the company itself is at the heart of a good story – that’s what we call Personal Branding.
It’s not always about a product. Sometimes the company itself is at the heart of a good story – that’s what we call Personal Branding.
When it comes to the public’s perception, high profile individuals are often seen as a “brand” in their own right. Personal branding is about creating a public profile that presents a positive and credible image of the individual to the public. At Fortis, we have access to specialists in strategic reputation management. We know how the “Me Brand” works, and which pitfalls need to be avoided. In the age of social media and real-time posting it is truer than ever that you only get one chance at a good reputation.
We create exciting B2B marketing with our campaigns. We create emotional brand values with which your customers identify.
We create exciting B2B marketing with our campaigns. We create emotional brand values with which your customers identify.
LinkedIn training: You will learn what a perfect profile looks like. Which functions and contents are especially SEO relevant and how to expand your network and reach. Pimp your Profile!
Social media workshops: Individually or in groups, we show you how to efficiently and confidently use all social media channels relevant to B2B. You will learn the business-relevant use of LinkedIn, XING, Instagram, Twitter and Facebook.
PR training courses: We make you fit in PR and storytelling. We teach you how media works, what you need for a good story and how to stay on the ball.
In our PR coaching sessions, we take a close look: What are your internal processes like? Where can you optimise? What are your strengths? Where do you need support?
From the market evaluation to the creative idea – we develop effective communication activities and implement them just as well.
From the market evaluation to the creative idea: we develop effective communication activities and implement them just as well.
In our communication concept we define the timelines, the media channels and the most effective ways that will enable you to achieve your goals as efficiently as possible.
Throughout this process it is important to note that we are always result driven. Our focus is first and foremost on measurable activities. When implementing campaigns we’re not only thinking in terms of innovative ideas, but about your return on investment too. Because at the end of the day, communication has to pay off.
A trendy term these days – but actually it simply explains what we’ve always been doing: Transforming topics into stories that move us.
A trendy term these days – but actually it simply explains what we’ve always been doing: Transforming topics into stories that move us.
People have been telling stories for thousands of years. Throughout the ages storytelling has been used as a way to understand the world, to pass on traditions or to entertain an audience. Today, not much has changed – except for the various forms of media we use to do so. We will help you tell your story by developing content that will be of interest to your target audience. Content about products, services, employees, organisations or brands.
From customer magazine to press conference – we make sure that your company is perceived by the market in a positive light.
From customer magazine to press conference: we make sure that your company is perceived by the market in a positive light.
The purpose of corporate communication is to establish a positive and unified public perception of your organisation. In order to build this image, regular communication of strategically selected messages and topics is necessary. We see it as our task to help you start the right conversations, strengthen your brand in the long term, and select the appropriate means of communication. The spectrum we offer includes everything from your image brochure to our complete press and public relations offering.
Sales-supporting communication tools enable us to reach potential customers effectively. And build the foundation for new business successfully.
Sales-supporting communication tools enable us to reach potential customers effectively. And build the foundation for new business successfully.
As a specialised B2B agency we are fundamentally involved in sales processes. That means that the conversion of qualified leads is very much a part of our offering. We help organisations to find the right tools and channels, develop the content and define the relevant approach that needs to be taken. We pride ourselves in using the most cutting-edge tools available – from strategic lead generation to marketing automation.
We create exciting B2B marketing with our campaigns. We create emotional brand values with which your customers identify.
We create exciting B2B marketing with our campaigns. We create emotional brand values with which your customers identify.
B2B topics don’t have to be boring. Together with you, we define your target groups and address them with emotional content campaigns. We stage your brand and tell exciting stories – in flyers, brochures, emails, videos or social media. We provide the right mix.
