World champion with clear goals.

Influencer marketing for
Denise Schindler.

 

The client

Denise Schindler is one of the most successful German para-cyclists: She is a silver medallist at the Paralympics in Rio de Janeiro (2016) and London (2012), multiple world champion, German and Bavarian champion and overall World Cup winner. In addition to her sports career, Denise Schindler is also a presenter and speaker and is particularly committed to inclusion.

 

The case

The task for Fortis was to position Denise Schindler in the social networks Facebook and Instagram. The goal was to establish her as an interesting micro-influencer and brand for companies.

 

This is what we achieved

• 2,300 new followers on Instagram within 6 months (doubling)
• 450 new followers on Facebook within 6 months
• Increased frequency of enquiries for social media collaborations
• Contracts with 8 new sponsors
• Increased public and media attention for Denise Schindler

 

This is how our client sees it

“The Fortis team is an incredible support for me behind the scenes. They have my back so I can focus on my sport.”
Denise Schindler

 

Our approach

Our team created and played out posts for Facebook and Instagram based on a conceptualised editorial plan and taking into account ongoing collaboration with advertising partners. We coordinated with sponsors on planned posts or campaigns, contracts or scheduling. The day-to-day business also included processing all kinds of enquiries.

 

Scope of services

Influencer marketing, social media channel management, editorial planning, content development, sponsor support

 

Case Studies B2B