Case Study

Strong communication works. Here’s the proof.

Strong together in the fitness franchise.

B2B lead PR for Mrs.Sporty.

Copyright: Mrs.Sporty

Copyright: Mrs.Sporty


The client

Mrs.Sporty is the leading fitness chain for women in Europe and one of the most respected franchise systems in Germany and Austria. The brand operates 500 fitness studios with around 200,000 members in eight countries. In Germany alone, Mrs.Sporty is represented with over 300 clubs.


The case

Fortis PR was tasked with increasing the B2B brand awareness of Mrs.Sporty Franchise throughout the DACH market in order to attract new franchise partners. The aim was to generate attention for Mrs.Sporty’s topics through regular high-quality media presence in trade and business media.


This is what we achieved


This is how our client sees it

“We have been working with Fortis PR since 2018 and have had a committed, reliable and competent partner at our side from the very beginning. Above all, their flair for good topics and stories have supported us in our expansion in the DACH market.”
Doreen Giese, Head of Sales Marketing at Mrs.Sporty GmbH


Background: Our approach

Our team formulated clear messages and topics to position Mrs.Sporty as an innovative and attractive franchisor in business and trade media and placed them through proactive media relations. For the regional placement, the team developed individual local hero stories based on interviews with successful franchise partners, with which potential franchise entrepreneurs could identify. Our team also supported lead generation with success stories and content offers for the website.


Scope of services

PR campaign concept, B2B communications strategy, proactive media relations, storytelling, content development, lead generation, national and regional PR work


Case Studies B2B

Instagram Twitter LinkedIn Xing
© 2024 Fortis PR