November 3, 2016

PR skills are in demand: Knowledgeable across all industries

(c) fotolia

(c) fotolia

A few weeks ago, a woman looking for a PR agency gave me a call. She was so impressed by our website that she grabbed the phone immediately. She indicated that she worked in an extremely specialized industry and that she needed immediate help with PR, in positioning both herself and her company.

She told me that her current agency had left her out to dry, completely alone with her projects. I didn’t even have to ask her why she got rid of them. She shot the reasons out like a pistol, intent on getting it off her chest! Wow, believe me. All I can say is what happened really doesn’t speak well for the PR industry.

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