Blog

We have a weakness for strong opinions.

Storytelling IV: Best Practices

Storytelling - hero story

(c) Gouraud Studio

In our previous blog posts, we pointed out what to look out for when telling a story and why it works. Now, we’ve looked for great examples where companies apply their story throughout their entire communication. During our search, we realised that this is not so easy to find.

It’s so great when you do eventually find an example, where a strong, emotional story is told, but the product remains the focus.

Storytelling III: Where Does One Begin?

Storytelling

(c) fotalia.com

Before you can tell a good story, you should understand a few things about yourself and your audience. We’ll explain what:

We have already explained that the story you tell about your company should be both basic and emotional. Here we give you specific advice on what you should watch out for when finding and telling your story.

Categories


PR

PR

Social Media

Social Media

Storytelling

Storytelling

Marketing

Marketing

Instagram Twitter LinkedIn Xing
© 2024 Fortis PR