Personal branding has never been more relevant. In order to get recognized, you need to catch the eye. That much has always been true – but in the past, it wasn’t always as simple. Gone are the days when journalists took the bulk of decisions on who and what should be in the news, and how it should be reported.
Thanks to digitalization, everyone has the ability to market themselves through various channels. This applies for stars and celebrities as much as for politicians, executives, freelancers and anybody else whose expert knowledge means they have something to say. However, this doesn’t mean that classic media can be neglected. For personal branding, the mix is key – as well as the right strategy, of course.Read more
The beautiful city of Prague was certainly a suitable setting for this meeting of minds, with more than 60 countries represented at our annual get-together.
Since it was founded in 1998, WIN has provided a real alternative to the one-size-fits-all approach of global agencies. The need for local expertise, cultural sensitivities and know-how is never more apparent than when set at a table with my colleagues from across the globe, discussing the future of international PR and sharing insights from a broad range of cultures.Read more
Before you can tell a good story, you should understand a few things about yourself and your audience. We’ll explain what:
We have already explained that the story you tell about your company should be both basic and emotional. Here we give you specific advice on what you should watch out for when finding and telling your story.Read more
It’s no secret that social media has taken the world by storm. But some parts of the world seem a lot more reluctant than others to embrace this “storm”. Germany is the perfect example. Look for instance at the world of celebrities. In Germany, celebrities and non-celebrities alike, shy away from even having an online presence. Now I firmly believe in the adage, “each man to his own”. But if the rest of the world is doing it, we’ve got to ask ourselves, aren’t we missing something??
When a celebrity approaches you to manage their online profile, what are their main requirements?
Richard: All celebrities are individuals, so they come to us with different needs and experiences of social media. Some are savvy and need tips and simple ways to improve their presence, others have no idea where to begin and need setting up and advice so they can feel confident using it. It can be a scary thing for many, what with all the networks you can sign up to and the incredibly public mistakes other public figures have made in the past. So we always try and recognize an individual’s needs first and work closely with our client so they can develop an online voice that suits them. For example, some love chatting about themselves so Twitter makes perfect sense, yet others may be more visual so a photographic platform like Instagram or Flickr might be more appropriate.Read more